Ayush Export Promotion Council (AYUSHEXCIL) Authorized to Issue Non-Preferential Certificate of Origin Under FTP 2023
By Aaerm Law Associates | May 31, 2025
In a significant development for India’s AYUSH sector, the Directorate General of Foreign Trade (DGFT) has authorized the Ayush Export Promotion Council (AYUSHEXCIL) to issue Non-Preferential Certificates of Origin (CoO). This move, announced through Public Notice No. 08/2025-26 dated May 30, 2025, is part of the implementation of the Foreign Trade Policy (FTP) 2023.
Effective immediately, AYUSHEXCIL has been added to Serial No. 19 (Delhi) in Appendix 2E, which lists agencies permitted to issue such certificates. This authorization is expected to streamline trade processes, boost confidence in Indian-origin AYUSH goods, and open new export opportunities.
🏛 Background: What the Notification Says
The DGFT invoked its authority under Paragraph 2.04 of FTP 2023 to grant AYUSHEXCIL this power. According to the public notice, the council is now authorized to certify the origin of goods for exporters who fall under the AYUSH category. These include products from:
- Ayurveda
- Unani
- Siddha
- Homoeopathy
- Sowa Rigpa
The policy change aligns with India’s broader effort to enhance the competitiveness of indigenous health systems on the global stage.
📌 What Is a Non-Preferential Certificate of Origin?
A Certificate of Origin (Non-Preferential) certifies that exported goods are wholly obtained, produced, or manufactured in India. Unlike preferential CoOs, which allow tariff benefits under Free Trade Agreements (FTAs), non-preferential certificates are mainly required by customs authorities of importing countries for trade formalities.
By enabling AYUSHEXCIL to issue such certificates, the government aims to reduce delays, minimize red tape, and decentralize CoO services for a specialized industry.
🧭 Role of AYUSHEXCIL in Indian Exports
The Ayush Export Promotion Council was set up under the Ministry of AYUSH with support from the Ministry of Commerce and Industry. Its primary mission is to:
- Promote the global export of AYUSH products
- Support exporters through policy advice and training
- Participate in international trade fairs
- Organize buyer-seller meets and workshops
With this authorization, AYUSHEXCIL takes on a regulatory role, making it easier for exporters to complete formalities directly through a dedicated sectoral body.
📈 Strategic Impact on AYUSH Exports
The AYUSH market, both domestic and global, is expanding rapidly. The sector has already recorded export figures of over ₹14,000 crore in FY 2024–25, according to industry estimates. With growing demand for natural, herbal, and holistic health products, India is aiming to position itself as a global hub for AYUSH-based goods and services.
The ability of AYUSHEXCIL to issue Certificates of Origin will:
- Reduce dependence on general trade bodies
- Speed up documentation and approvals
- Increase ease of doing business for exporters
- Build sector-specific trust and compliance
💡 How Exporters Benefit from This Change
For AYUSH exporters, this policy update brings multiple practical advantages:
- Faster Certification Process
Exporters can approach AYUSHEXCIL directly, eliminating the need to navigate general trade authorities. - Specialized Knowledge
Sector-specific guidance ensures more accurate documentation and fewer delays. - Compliance with Global Import Norms
Many importing countries require a Non-Preferential Certificate of Origin even if no tariff benefit applies. - Direct Support Services
AYUSHEXCIL provides assistance through its platform, including documentation support and issue resolution. - Digital Access
Exporters can visit https://ayushexcil.in to begin the certification process online.
🗺 Contact Information
For exporters looking to obtain the certificate, here are the details:
- Organization: Ayush Export Promotion Council (AYUSHEXCIL)
- Address: FICCI Federation House, Tansen Marg, Mandi House, New Delhi – 110001
- Phone/WhatsApp: +91 9811166097
- Email: info@ayushexcil.in
- Website: https://ayushexcil.in
🔍 Government Vision and Alignment with FTP 2023
The inclusion of AYUSHEXCIL as an authorized CoO issuing body aligns with key objectives of FTP 2023, including:
- Promoting ease of doing business
- Enhancing sector-specific trade facilitation
- Empowering export councils with regulatory capabilities
- Meeting international compliance standards
These steps aim to make India’s trade processes leaner, faster, and more credible, especially in sectors with high growth potential.
📊 How This Fits Into India’s Export Strategy
India’s current export ecosystem is undergoing a transformation. By decentralizing document issuance and engaging sector-specific bodies like AYUSHEXCIL, the government plans to:
- Simplify trade bureaucracy
- Enhance credibility in niche product segments
- Improve turnaround time for documentation
- Support the $1 trillion export target by 2030
✅ Final Takeaway: A Win for the AYUSH Industry
The DGFT’s decision to authorize AYUSHEXCIL to issue Non-Preferential Certificates of Origin is more than just a procedural update. It reflects a strategic shift toward sector-specific empowerment, improved regulatory clarity, and ease of access for exporters.
For AYUSH entrepreneurs and businesses, this is the time to take advantage of smoother documentation processes and gain quicker access to global markets.
Exporters are encouraged to register with AYUSHEXCIL, seek guidance on compliance, and ensure their products meet international import norms. With global interest in holistic wellness on the rise, this decision is set to boost both volume and credibility in India’s AYUSH exports.
